In 2017, I found myself obese and out of shape. For two decades, I had set out to lose weight and failed. Usually after the first 5, 10, 20 pounds, I would crave the foods I felt deprived from, jump back into old habits and eventually gain back all the weight, then some. A switch finally flipped and I realized I didn’t have to deprive myself, I just had to focus on eating healthier versions of my favorite foods (pasta especially). After various iterations, Kaizen was born — a low carb pasta that looks, cooks and feels just like pasta — helping people to still enjoy their meals while also meeting their goals.